Is it just luck that Indian actresses become wealthy, or do they also have a knack for monetizing their fame? Anushka Sharma explains.
Business Owners in India
Is it just luck that Indian actresses become wealthy, or do they also have a knack for monetizing their fame? Anushka Sharma explains.
Which One Would You Say is Your Most Daring Artistic Gamble?
It’s not a single, cohesive experience because my on-screen roles throughout the past few years have varied greatly from one another. Both my body and mind were put to the test in unique ways. As an actor who is constantly learning and developing, it’s difficult for me to single out a single highlight. When I was 25 years old, I made the life-altering decision to become a film producer. My perspective on the world, and the world’s perspective on me, shifted as a result.
If You’re an Actor and a Producer, How Do You Balance the Two Roles?
I used to make a lot more films, but I’ve decided to slow down a bit. I won’t take part in a film or other production until I’m positive that my viewers will learn something new from it. The added duty of production is a fact, but the business itself remains the same. I’ve been acting in all of Clean State Films’ projects so far, but the plan is to recruit another talent in the future.
My age or experience level may make me an unsuitable candidate for some jobs. We established a studio that focuses on cutting-edge content creation, and I couldn’t be happier with my current position. I feel most like myself when I am actively engaged in and responsible for both activities simultaneously. For me, the greatest rush comes from working on a project with other talented individuals.
Tell Me About Your Production Philosophy
We were able to reach a completely new demographic with NH10. The film Phillauri is also unique. Because all films made here follow a similar pattern—be it action films, love stories, or something else entirely—we know we have to deliver something different each time to satisfy the audience’s preferences.
Since Philauri is about a ghost and his love, we wanted to give him a personality. Thus, a film’s success depends on its quality and its ability to tell a compelling tale. My goal is to create a film that is unique in these respects while still being enjoyable to watch. Because other movie-watching options, such as Netflix and Amazon Prime, have already entered the market.
How Much Have You Changed as a Producer in the Previous Three Years?
My education continues. We’re just two outsiders trying things out because none of us comes from the industry. Simply said, we intend to make the most of this chance. I have no idea where I am or how much I have learned, but I do know that we are always expanding our horizons. We have faith in our innate wisdom and the guts to act on it. Marketing, distribution, marketing concepts, etc. will never stop being key issues.
What Kind of a Business Person Are You?
Having positive, productive coworkers is crucial, in my opinion. Then you’ll have a plethora of suggestions about how to improve matters. By “workers,” I don’t only mean those who are competent, but also those who, like my brother, step in to correct errors or point out improvements. It’s crucial to surround yourself with people who share your interests and your enthusiasm for the filmmaking process. However, some have worked in the merchant marine like my brother but still have some of their creative faculties. Our company operates similarly to that of a start-up. To sum up, I believe these few things to be effective.
In What Ways Has the Business of Coordinating Available Financial Resources Changed Throughout Time?
There is no doubt that it has developed and improved over time. New structures are being introduced, which opens the door for new entrants and creates excellent prospects for producers like us. However, there is a drawback as well, with significant financial investment required. There is no shortage of studios, but only the most inspired leader will do.
The path that Anushka Sharma has taken as an actress and producer is a great example of the intersection between artistic fervour and business tenacity. In the ever-changing world of Indian cinema, she has mastered the challenges of acting and producing while remaining loyal to her promise to deliver fresh, exciting narratives. She is skilled in both professions because she takes a practical approach, has a good grasp of audience preferences, and is willing to learn new things.
Sharma’s commercial acumen serves as a reminder that success in the film industry requires more than just a little bit of luck or a lot of popularity; it also requires careful strategic decision-making, the willingness to take calculated risks, and an unshakable belief in one’s vision. Anushka Sharma offers a trail of inspiration for those who are eager to journey into unexplored territory as she continues to push boundaries and reinvent norms.
